Nimyle takes care of chemical residue on the floor, lets children and pets live carefree
The film, conceptualised by Ogilvy, showcases the functional benefits of ITC's floor cleaner with an emotional touch.
ITC has rolled out a campaign for Nimyle - it's floor cleaner brand.
Conceptualised by Ogilvy, the film showcases shots of children as well as pets enjoying a sound sleep or relaxing on the floor. The voice over states how infants spend most of their time on the floor and so there's no space for chemical residue on it. It introduces Nimyle as the product that makes floors safe for children as well as pets.
What we think about it: The usage of pets along with children was interesting. With pet parents getting more conscious about the well-being of the animal, Nimyle will definitely be catching their attention.
The film was rolled out on 3 September on social media.
CREDITS:
Client: ITC Team ITC Nimyle: Sameer Satpathy, Sanjay Srinivas, Manu Bhatotia Creative agency: Ogilvy CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak Creative team: Fritz Gonsalves, Jayesh Raut, Ricardos Vaz, Vaibhav Paradkar, Jatin Sangwan, Dipak Mane Group CEO, India: Rajesh VR Dep. CSO, India: Ganapathy Balagopalan Account management team: Roshni Mohan Parameswaran, Rohit Shetty, Genevieve Anand, Sneha Singh, Khushi Bajpai Brand strategy team: Nirav Parekh, Ramana Charan S., Prayant C. Production house: Hungry Films Director: Mahesh Gharat Producer: Dharam Valia Music: Subhajit Mukherjee