Durex calls out explorers for its Lubes
The film conceptualised by FCB India puns on five global locations as it invites trials.
Durex India has rolled out a campaign for its collection of Lubes. Conceptualised by FCB India, the campaign consists of a film which calls out for 'explorers'. By comparing locations like Nape Town, SydKnee, Chest Republic, Thighland and KyoToe with body parts, the idea of the film is to urge users to explore the lubes.
What we think about it: It's a bold campaign from Durex which is going to catch the viewer's attention for sure and it cleverly uses destinations with body parts. Does it overstep the boldness line? We leave it to the viewer to answer this!
CREDITS (from LinkedIn) Group CEO, FCB Group India and South Asia: Dheeraj Sinha Chief executive officer : Ashima Mehra Group chief strategy officer: John Thangaraj President: Abhinav Kaushik National creative director and head of design: Anusheela Saha National creative director: Udayan Chakravarty Creative team: Avinash Bajaj, Aakash, Rajani Kumari Account management: Tanisha Sharma, Riya Mitra, Tanya Sahni Strategy team: Aniruddh Subramanian, Vipansh Vasudeva Brand team: Jaiveer Duggal, Mohak Bhatia, Arth Dodeja Production house: Chalk & Cheese Films Director: Anna Joseph