Camel lends a colourful stroke to every child's life

Camel, from the house of Kokuyo Camlin, has rolled out a campaign, 'Camel ki Colourful Duniya, Meri Duniya,' (Camel's Colourful World, My World).

Conceptualised by Bombay Design Centre, the campaign includes a series of six films, celebrating the uniqueness of every child's art. The films feature a young boy named Rohan who brings his imagination to life using the brand's products.

What we think about it: The films perfectly capture the idea of how art serves as a powerful tool for children to express their emotions and feelings. The brand has seamlessly weaved its product offerings into the film's narrative.

Rishi Kakar, chief strategy and marketing officer, Kokuyo Camlin, said, “This campaign throws an interesting light on the world we live in, where parents strive to fulfil their duties as providers often at the cost of their duties as a caregivers. Every child’s art gives a glimpse of their feelings and brings the family together. #CamelKiColourfulDuniya captures the role of art in a child’s world as the language of the heart. In other words, Camel brings out the language of the heart.”

Nandana Nair, head, digital marketing, Kokuyo Camlin, said, "This campaign underlines the place of Camel and Camlin in every Indian household. Cherished across generations, #CamelKiColourfulDuniya highlights the unifying role of art in bringing families together. These films beautifully portray every child’s joy of engaging with colours and the innocence of their view of the world.”

CREDITS:

Director: Amole Gupte Production: Headway Productions and Desi Ghee Productions Producer: Atishay Dayal and Bimal Oberoi Associate producer: Gaurav Chandelya Cinematography: Piyush Shah Editor: Deepa Bhatia Creative agency: Bombay Design Centre CEO: Ankur Rander Head of business: Siddhesh Pednekar Creative director: Vinay Ventakesh Associate creative director: Yorham D'souza Creative director design: Rucha Rao Account management: Esha Jayakar Client: Kokuyo Camlin  Chief strategy and marketing officer: Rishi Kakar General manager and head, digital marketing: Nandana Nair Sound designer: Manik Batra Production design: Anindya Choudhary Assistant editor: Shantanu Janglay Line producer: Shoaib Mithaiwala Production manager: Radhyesham Yadav Production accountant: Dilip Jha

Post production: Red Chillies Entertainment