Shin Ramyun spices up mundane adventures into extraordinary experiences
Conceptualised by Outreach Nepal, the film focuses on the experiential aspects of the brand.
Shin Ramyun, South Korea's instant noodle brand, has rolled out a campaign 'spice up your life'. This is the first campaign created for the Nepal market.
Conceptualised by Outreach Nepal, the film features a vlog-style video with a group of friends and focuses on the experiential aspects of the brand.
What we think about it: The film tried to connect with the younger demographic by showcasing a vlog-style narrative to highlight its brand offerings. The leverage point was that they showcased the brand recurringly to ensure the audience had recall value. However, the storyline wasn't bite-sized and impactful, which is essential while adhering to a younger cohort.
The campaign was rolled out on 24 April on the brand's YouTube, Facebook and Instagram channels.