Tira warms up users for its shopping experience with Kareena, Kiara and Suhana

Manifest Media

Campaigns

Watch the ad film featuring the brand ambassadors here.

Kiara Advani, Kareena Kapoor Khan and Suhana Khan in the Tira campaign

Tira has rolled out a film featuring its brand ambassadors Kareena Kapoor Khan, Kiara Advani and Suhana Khan. 

The film shows the trio getting ready and heading to a Tira organised party. While Kapoor has already arrived at the party, Advani and Khan are delayed, with the latter shown applying make-up at a Tira store. The party itself is one to promote the Tira experience, with several boxes of the brand being given to attendees as well as some attendees taking to the app to the shop online.

What we think about it: Is it a party? Is it a get together of influencers for Tira's 'House Party' with an objective to drive sales? We were left a little confused about that.

The film released on social media on 1 August.

CREDITS:

Client: Tira Directors: Nicolas Davenel and Vanessa Dumont Producer: Shakun Batra