Gucci replays Flowers with Miley Cyrus for Flora
Watch the film featuring the singer here.
Continuing her association with Gucci for its Flora collection, Miley Cyrus features in the film for the 'Gorgeous Orchid Eau de Parfum' collection.
The film is set to Cyrus' 'Flowers' track and shows the singer grooving to the track. According to a statement from Gucci, the film aims to narrate a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance.
What do we think about it: Brands and their use of celebrities has been questioned by many for a lack of authenticity. This one, however, works for us. Using Cyrus' 'Flowers' with a video similar to the original track, built intrigue and fit in naturally with the brand's Flora range.
The film was released on 29 June.
CREDITS: Creative director: Sabato De Sarno Artistic director: Riccardo Zanola Art direction: Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone Directors: Jacob Bixenman and Marcell Rév Music: ‘Flowers’ by Miley Cyrus Written by: Miley Cyrus, Michael Pollack, Gregory Aldae Hein Publishing administered by: Concord Music Publishing, Warner Chappell Music France, Sony Music Publishing France