Lacoste celebrates Novak Djokovic's GOAT status with logo change
The special edition collection was launched ahead of the US Open.
Novak Djokovic unveiling the collection
Lacoste has unveiled a special collection to celebrate its brand ambassador Novak Djokovic.
In this collection, the crocodile is replaced by the goat, to recognise Djokovic's achievements as the greatest of all time. The initiative was conceptualised by BETC.
Djokovic holds the record for the most number of men's grand slam singles tournaments won. He won his first round match at the US Open, beating Learner Tien.
The current world number seven was appointed brand ambassador of Lacoste in 2017.