Imagicaa appoints SGA PR as public relations and communications partner
The partnership expands SGA's existing investor relations mandate to a broader role.
Imagicaaworld Entertainment has appointed SGA PR as its public relations and communications partner.
The partnership expands SGA PR's existing investor relations mandate to include public relations and communications responsibilities.
The agency will support the group's communications efforts across its portfolio of brands and attractions.
The mandate covers Imagicaaworld Entertainment's portfolio within the Malpani Group, including Imagicaa, Aqua Imagicaa, Wet’n Joy and Sai Teerth Theme Park.
The appointment reflects a broader focus on strengthening communications and brand visibility across the group's businesses.
Dhimant Bakshi, CEO, Imagicaaworld Entertainment, said, "SGA PR's strength in building industry-first narratives, backed by deep insights through its in-house research capability, will help us bring the Imagicaa brand closer to the hearts of our customers and the wider world of travel, leisure and family entertainment. It is a partnership built for the long game."
Rahul Jain, CEO, SGA PR, added, "As India's leisure and entertainment landscape evolves, iconic brands like Imagicaa are actively shaping how consumers engage with experiences, travel, and family entertainment. Our mandate is to build a narrative that goes well beyond visibility. One that creates genuine, enduring brand salience in the lives of Indian consumers."