Piramal Consumer Healthcare unifies women's intimate under 'i-choose'

Piramal Consumer Healthcare has launched 'i-choose', a master brand that brings together its women's intimate care portfolio under one identity. 

This integrates Piramal Consumer Healthcare’s existing women’s intimate care brands - i-activ, i-know and i-feel under a master brand i-choose.

Actor Sanya Malhotra has been appointed as the brand ambassador for Piramal's menstruation and grooming categories, and film featuring the actor has been rolled out.

i-pill and i-pill daily, will operate independently under the house of i-choose.

Sai Ponugoti, CEO, Piramal Consumer Healthcare, said, “For far too long, conversations around women’s intimate health have been fragmented, functional, and often shaped by stigma rather than understanding. At Piramal Consumer Healthcare, we believe women today are seeking more than just products — they are looking for solutions that respect their choices, lifestyles, and evolving needs across life stages. With i-choose, we are bringing together a decade of trust, category expertise, and consumer understanding into one unified platform built around a simple but powerful belief: women know their bodies best.