Media
Zee5 rebrands its identity
Rolls out a new logo and campaign to highlight this development.
Virtue Worldwide elevates Saumya Baijal
She was strategy director - India.
Initiative wins media AOR for Sensodent
The mandate was won following a multi-agency pitch.
Toaster partners with Netflix
Rolls out a promotional video to highlight the OTT company's revamped viewer offerings.
Shaurya Sharma joins Zee Entertainment Enterprises
He moves from Sun TV Network, where he was cluster marketing head - Sun Neo, Sun Marathi and Sun Bangla.
‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’
Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.
Goafest 2025: 'Use long-form content pieces for brand building'
A panel unpacked why the attention economy calls for immersive, measurable, and platform-first brand narratives.
Goafest 2025: 'In marketing, we need people with lots of common sense, confidence and optimism'
A panel discussed how brands and agencies can merge boundaries and move from placement to partnerships.
Zee Entertainment rebrands
Aims to offer an immersive consumer experience across entertainment platforms.
Zee5 elevates Raghuveer Singh
He was director social media and content marketing - India and Global.