Shemaroo rebrands Chumbak TV as Shemaroo Josh
The channel will offer Hindi language films to its viewers.
The channel went live on 1 September
Shemaroo has announced the launch of Shemaroo Josh, a Hindi movie channel.
Shemaroo Josh is a result of the rebranding of Chumbak TV, a youth entertainment channel.
For the launch of the channel, a film has been released.
The channel and the launch campaign were rolled out on 1 September.