Marketing Manifest Stations with Manasi: Episode ten

Pooja Trehann, head, communications and content, Jio World Centre, unravels how PR has shaped brand building across some sectors.

India gets its shot of Loca Loka tequila

The tequila brand rolls out its debut India campaign, conceptualised in-house.

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.

Moves from ITILITE, where he was head - marketing and demand generation.

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core.

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.

Will serve on the executive team and oversee all global brand, image, and marketing communications, reporting to co-founder and CEO Carl Pei.

This is the brand's first female brand ambassador.

Aims to leverage the pan-India appeal of both actors to accelerate its universal bank transformation.

With this association, the diversified technology company aims to build stronger consumer affinity across the country.