Jerai Fitness signs Ritu Phogat as brand ambassador
The partnership with Phogat underscores the brand's growing focus on athletic performance, strength training and fitness credibility.
Jerai Fitness, an Indian fitness equipment manufacturer, has announced the appointment of Commonwealth Wrestling Championship Gold medallist and athlete Ritu Phogat as its brand ambassador.
The partnership marks a significant milestone in the company's ongoing commitment to promoting strength, athletic performance, and fitness excellence across India.
Phogat is a Commonwealth Wrestling Gold medallist and Asian Games Bronze medallist. She has recently successfully transitioned from wrestling to mixed martial arts (MMA) with ONE Championship. Known as 'The Indian Tigress,' she became the first Indian woman to reach a ONE Championship MMA World Grand Prix final.
The association reflects Jerai Fitness's evolving focus on elite athletic performance, strength training, and credibility within the broader fitness ecosystem.
As a trailblazer for women in Indian sport and a widely recognised figure among fitness enthusiasts, Phogat embodies the values of discipline, resilience, and excellence that align closely with the brand's philosophy.
The company also aims to strengthen its engagement with athletes, fitness professionals, and health-conscious consumers while reinforcing its position as a one-stop solution provider of fitness equipment.
With Phogat joining the Jerai Fitness family, the company looks forward to inspiring a new generation of fitness enthusiasts and athletes to embrace strength training and pursue their fitness goals with confidence and determination.
Rajesh Rai, chairman and managing director, Jerai Fitness, said, " Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership."
Ritu Phogat said, "Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I'm proud to partner with a homegrown brand like Jerai Fitness, which helps athletes and fitness enthusiasts train better with its equipment. I'm excited to represent a company that shares my commitment to performance, hard work, and continuous improvement."