Diwaker Chandani joins Publicis Groupe to head influencer wing
Moves from Meta where he was handling media and creator partnerships.
Publicis Groupe has announced the appointment of Diwaker Chandani as managing partner, Influential India.
Chandani will build and scale the group's global creator marketing solution in India. With the rollout of Influential, Publicis Groupe India aims to strengthen its approach to influencer marketing in India.
He moves from Meta, where he was handling media and creator partnerships.
Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “Influencer marketing in India has reached scale, but it still lacks a unified, data-led foundation. With Influential, we are fundamentally changing that by shifting from a creator-first approach to a cohort-first, identity-led model powered by Connected Identity. By integrating creators, media and commerce on a single data backbone, we are enabling brands to move beyond fragmented execution to precise, measurable and scalable business outcomes.”
Chandani said, “Influencer marketing in India has reached scale, but not maturity. Brands are investing heavily, yet struggling to drive consistent, measurable outcomes. Our focus is to fundamentally change that. By combining data-led audience intelligence with creator ecosystems and media amplification, we are building a model that delivers consistent, measurable outcomes for brands.”
He has also worked with Zee Entertainment and the Network18 group amongst others.