Advertising
Forevermark assigns its integrated creative duties to Dentsu Creative Isobar
Account won post a multi-agency pitch and will be handled by Dentsu Creative's Mumbai office.
Dorset’s emotional tribute to bonds that last a lifetime
Conceptualised by Enormous, the campaign revolves around the thought that every home holds precious possessions that need protection.
Namrata Arora joins SuperYou
Moves from Ogilvy where she was creative controller.
Cheil elevates Manoj Pandey
He was previously the group creative director.
Her Take: Advertising in the age of distraction - crafting narratives for the fragmented mind
The author discusses how ads today must grab attention instantly with concise, platform-specific, data-driven content.
Emvies 2025: Wavemaker and Mondelez bag top honours again
Wavemaker was the 'Agency of the Year', while Mondelez was 'Best Media Client of the Year'.
Apoorva Bapna to exit WPP
Follows the departure of Shubha George, who was chief client officer, WPP India.
Producer's Diary by Dalbir Singh
The founder of Kiss Films questions the caterer's food choices on a shoot.
Warc reduces growth forecast for 2025 advertising spend by USD 19.8 billion
Advertising to grow at 6.7% instead of the 7.6% projected.
Shubha George moves on from WPP after 35 years
Has resigned from her position as chief client officer, India at the network agency.