Advertising
From scenic views to viral news, Reliance Jio and YouTube power creators' travel dreams
Conceptualised by Toaster, the campaign comprises an ad film.
SoCheers elevates Rajni Daswani
Joined the agency in 2014 as senior digital marketing manager - brand experience.
Ananya Panday emerges as leading celebrity endorser in IPL 2025: TAM report
Shah Rukh Khan was the only consistent endorser across both IPL 17 and IPL 18, according to the celebrity endorsement report.
Jasprit Bumrah invests in uppercase
The brand has rolled out a campaign 'Batana Bhool Gaya' to highlight Bumrah's new role.
Credibility vs clout: The changing currency of awards
We explore whether the shine of awards still holds weight in today's industry.
Ugaoo redefines modern motherhood one plant at a time
The campaign consists of an ad film.
Reframing cooking as a basic life skill rather than a gendered responsibility
SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
Sushant Barua joins Dentsu Creative Isobar
He moves from Creativeland Asia, where he was executive creative director.
Opinion: Different species of creative directors
Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant.
The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven
VML's global CCO on the recent merger's influence on its creative vision, India’s creative potential and strategic importance, and more...