Advertising
Cheil X appoints Ankit Singh
He moves from Hilton, where he served as director – brand marketing, South Asia.
BFSI ad spend surges across media in 2024; up 22% on radio, 16% in print, 7% on TV: TAM
LIC dominated the advertiser ranks on TV, radio, and print, with its products featured in the top brand lists across all media.
Parle bites back in support of Britannia’s pride advocacy callout
The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Publicis Groupe India launches screening time off to support preventive cancer care
Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
How much AI is too much?
From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.
'If a friend fails, it’s upsetting. But what’s more upsetting is the fact that a friend tops'
The author shares his opinion on the ongoing scrutiny over three Indian Cannes Lions wins.
Saumya Agarwal joins Madison Media Plus
He moves from Starcom, where he was associate vice president.
The Script Room appoints K Ramakrishnan as independent director
He continues as managing director, Kantar South Asia.
Cannes Lions 2025: Is advertising the coolest job in the world?
Famous Innovations' CEO looks at the festival from an outsider’s lens.
Ikea rolls out a welcome mat for all, with pride
Conceptualised by Leo India, the campaign comprises an ad film.