Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

BMEG and VML share 'Design Agency of the Year', Tribes is 'PR Agency of the Year', while Zee bags 'Broadcaster of the Year'.

Manifest at Goafest 2026: Day two highlights

The second day of the festival saw sessions focused on how ad conceptualisation is changing, AI and data.

From cultural confidence to manufacturing ambition, the talk spotlighted India's next leap needs a mindset reset, not just growth metrics.

Wavemaker was second, while Mindshare and Tribes shared third place. WPP Media bagged the 'Network of the Year' title.

The festival encompassed a high-energy performance, lamp lighting ceremony and heartfelt tributes to industry legends.

Past presidents addressed a gathering of senior industry practitioners at the event on the eve of Goafest 2026.

As adland resets with AI and layoffs, award season returns with a glaring contradiction: if talent is expendable, why aren't trophies?

He moves from Mediabrands Content Studio, where he was heading the media production company.

Will introduce new honours for networks, clients and independent agencies, alongside updates to digital and sustainability categories.

The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people.