Are festive campaigns lost in the sea of repetition?

We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.

JSW MG Motor India assigns its creative duties to 82.5 Communications

The account was won following a multi-agency pitch.

Before this, he served as vice president of investment and partnerships at the network.

In his third stint with the agency, Verma will serve as the agency's senior vice president and the CEO of its new vertical Konjo.

Humorous observations about everyday life and events in advertising.

Along with extensive coverage from LIA, there's a feature on the importance of design, and how festive advertising ends up getting lost.

Using the relation between Sir Edmund Hillary and Tenzing Norgay, the author shares brand-agency partnership tips.

Digital grew by 7% during the same period when compared to the previous year, according to the AdEx report for FMCG sector.

Moves from Leo Burnett, where she was senior vice president - strategy.

The authors' satirical recipe takes a jab at the formulaic nature of festive advertising in India, particularly Diwali ads in 2024.