Advertising
Danone assigns its strategic and creative duties to The Womb
No multi-agency pitch was conducted for this account win.
MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report
Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
February issue of Manifest is now out
We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Producer's Diary by Dalbir Singh
The founder of Kiss Films is left perplexed after a conversation with a creative.
mCanvas introduces mCanvasTV for engaging connected TV ads
The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
Impact of 'good ads' on marketing
The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Urban Company's Native RO puts an end to a house help's harmless flirting
Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report
Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
Good Ads Matter round table: A debate on brand building
Among the topics discussed was the retainer vs project model.
EssenceMediacom elevates Adesh Mulkalwar
Was manager, e-commerce.