Good Ads Matter Awards 2025: Shortlists for 'Creative' category revealed

This is the first edition of the awards

The shortlists for the 'Creative' category for the first edition of the Good Ads Matter Awards have been revealed.

The winners will be revealed on 30 May through an on-ground event in Mumbai. All shortlisted entrants will receive two passes to enter the event. 

Manifest is the knowledge partner for the event, while Snowball Studios is the space partner.

Here are the shortlists:

Sub-category Entry Entrant 30 Seconds & Under Fresh Pick - Rooster McCann Worldgroup        30 Seconds & Under Odomos - Shhh... McCann Worldgroup       31 - 120 SECONDS Motorola - Deep Connect Dentsu Creative India       31 - 120 SECONDS Odomos - Clap McCann Worldgroup       31 - 120 SECONDS Rotary Club of Bangalore - Alzheimer's Disease McCann Worldgroup       Innovative Use of Audio & Radio Motorola - Deep Connect Dentsu Creative India       Innovative Use of Audio & Radio     Shankh Sound Studio - The Sound Design McCann Worldgroup       PSA Advertising Rotary Club of Bangalore - Alzheimer's Disease     McCann Worldgroup         BEST AD (TV/CINEMA)     Adani - Pehle Pankha Aayega, Phir Bijli Aayegi     Adani Group     BEST AD (TV/CINEMA)     Bosch - Precision The Womb   BEST AD (TV/CINEMA) Dream 11 - Rohit, Sharmaji ka beta ya Suneil Shetty ka?     Tilt Brand Solutions   BEST AD (TV/CINEMA) Jindal - The Steel of India Kondurkar Studio   BEST AD (TV/CINEMA)   Lahori Zeera - Har Koi Peera Lahori Zeera Enormous Brands   BEST AD (TV/CINEMA) Snickers l Hungal Driving School by Rohit Shetty DuckTape Studios   BEST AD (TV/CINEMA) Wok Tok - Chinese, par apne style se Enormous Brands   Best Ad (Online Adani Group - Pehle Pankha Aayega, Phir Bijli Aayegi Adani Group   Best Ad (Online) Ariel India - How Strong is your home team? HomeTeams #ShareTheLoad BBDO India Best Ad (Online) Boldcare Serial Moonshot Media Best Ad (Online) Dream11: Iss tournament mein, #TeamSeBadaKuchNahi Tilt Brand Solutions Best Ad (Online) Jindal - The Steel of India Kondurkar Studio Best Ad (Online) Native RO - Filter To Pagal Hai Manja Best Ad (Online) P&G Whisper - Period Science for Moms Leo India Best Ad (Online) Quaker Dohale Jewan Leo India Best Ad (Online) Spotify Premium - Feel the music Leo India Best Ad (Online) Swiggy Instamart - Chawal Moonshot Media Best Ad (Online) Whisper - Early Periods Leo India Best Ad (Online) Zivame - Museum of Boobs Shikha Gupta Animation Birla Opus Leo India   Animation Crunchyroll India - Wish Your World Was Anime? Tilt Brand Solutions Animation Winkin' Cow - Barn Party  McCann Worldgroup Humour Boldcare - Serial Moonshot Media   Humour Dream11: Iss tournament mein, #TeamSeBadaKuchNahi Tilt Brand Solutions Humour Native RO - Filter To Pagal Hai Manja Humour Spotify 2024 Wrapped, Team Bhidu or Team Bandruh? Kulfi Collective Humour Super.Money - The Meh Film Shikha Gupta Humour Swiggy Instamart - Chawal Moonshot Media Humour WhatsApp - ‘Oye Lucky’ ft. Abhay Deol BBDO India Humour Wok Tok - Chinese, par apne style se Mothership Productions Regional Chitle Bandhu - Chaha Bakarwai Aani Toh Setu Advertising   Regional Flipkart - Celebrate Gudi Padwa with Flipkart! Wit And Chai Media Regional HAISHA Paints - Mil Kar Karein Kamaal Sideways Consulting Regional Maharashtra Tourism Film Pick Films Regional Spotify India - Celebrating Chinna Kuyil Chithra Kulfi Collective Technology & Innovation Ather - Halo Blueprint Peterson   Technology & Innovation Comedy Central - Happier Twogether Sociowash Media Technology & Innovation Gatorade: Gatorade Turf Finder Leo India Technology & Innovation Gitam - Transformation. It begins here. Manja Technology & Innovation Oreo - Say it with Oreo Leo India Festive Advertising Finolex Pipes & Fittings - Diwali 2024 Finolex Pipes & Fittings   Festive Advertising Flipkart - Gudi Padwa Wit And Chai Media Festive Advertising Myntra - Jashn-e-Iftar Toaster India Festive Advertising Netflix - Netflix Parivaar ki taraf se, Happy Diwali!  Toaster India Festive Advertising The Hindu - Life in the Day of Chennai Celluloids Films Sports Adidas x Team India - You Got This Method Productions   Sports CRED -  David Warner & SS Rajamouli Moonshot Media Sports Dr. Agarwal's - Sachin & Glenn Moonshot Media Sports Dream11: Ft. Hardik, Ishan, Ashwin and Baba Sehgal Tilt Brand Solutions Sports Dream11: Iss tournament mein, team se bada kuch nahi. Tilt Brand Solutions Sports Dream11: Rohit, Sharmaji ka beta ya Suneil Shetty ka? Tilt Brand Solutions Sports Gatorade: Gatorade Turf Finder Leo India Sports ICC T20 World Cup - India’s Greatest Love Tilt Brand Solutions Sports Star Cement - Har Ghar Mein Star, Lovelina Borgohain VML Vertical film Swiggy - Group Order One Hand Clap   Best Campaign of the Year - Film Bold Care x Ranveer Singh ft. Johnny Sins Moonshot Media   Best Campaign of the Year - Film Dream11: Iss tournament mein, team se bada kuch nahi. Tilt Brand Solutions Best Campaign of the Year - Film Finolex - #NoStressFinolex Enormous Brands Best Campaign of the Year - Film Piramal Finance_Neeyat Campaign The Womb Best Campaign of the Year - Film Spotify Premium - Feel the music Leo India Best Campaign of the Year - Film Swiggy Instamart Moonshot Media Best Campaign of the Year - Film Yas Island Abu Dhabi - Zindagi Ko Yas Bol Momentum LLZ FZ

Press Advertising Flipkart - Wipe this Ad Leo India   Press Advertising Jindal - The Steel of India Kondurkar Studio   Press Advertising Sleepwell - Did you Sleepwell? Sideways Consulting LLP   Press Advertising     Swiggy - Mango Havas Media   Outdoor Advertising Buckaroo - Fit My Feet McCann Worldgroup   Outdoor Advertising Eyebetes - The Naga Saint Eye Test Godrej Consumer Products Limited Outdoor Advertising Gatorade Turf Finder Leo India Outdoor Advertising Jindal - The Steel of India Kondurkar Studio + Imran Khatri Productions Social Impact Ariel India - How Strong is your home team? BBDO India   Social Impact Buckaroo - Fit My Feet McCann Worldgroup Social Impact Eyebetes - The Naga Saint Eye Test Godrej Consumer Products Limited Social Impact Garuda Rakshak - The Guardian in the Sky Dentsu Creative India Social Impact Madhur - The Good Cut Dentsu Creative India Social Impact Motorola - Deep Connect Dentsu Creative India Social Impact Reliance General Insurance Company Limited - Pink Star Rating Atom Network Social Impact Uber - Women's Safety Dentsu Creative India Topical Advertising Economic Times - Budget Blockbusters Manja   Topical Advertising Economic Times - RESOLVE Manja Topical Advertising Tide VS. Holi Sociowash Media Topical Advertising TIMS CS Manja Topical Advertising Tinder - Consent Lena Zaroori Hai Only Much Louder Topical Advertising WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol BBDO India Use of Humour in Advertising Amazon Prime - Dupahiya Toaster India   Use of Humour in Advertising Economic Times - Budget Blockbusters Manja Use of Humour in Advertising Prestige Group BY THE GRAM LLP Use of Humour in Advertising Spotify - 2024 Wrapped, How To Get Over Your Ex Kulfi Collective Innovation Buckaroo - Fit my Feet McCann Worldgroup   Innovation ESAF - Dabba Savings Account McCann Worldgroup Innovation Gatorade Turf Finder Leo India Innovation Moto Deep Connect Dentsu Creative India Innovation Reliance General Insurance Company Limited - Pink Star Rating Atom Network Ambient & Point of Purchase Madhur - The Good Cut Dentsu Creative India Ambient & Point of Purchase Maggi - KONA NI KHONA Mccann Worldwide Best Writing Dipsy - Take a Dip CTA Communications   Best Writing Sleepwell Mom Sideways Consulting LLP

 

Sub Category Entry Entrant Film (B2B) Adani Group - Pehle Pankha Aayega, Phir Bijli Aayegi Adani Group Film (B2B) Ambuja Cement - Giants Together Story Digital Film (B2B) Jindal Steel - The Steel of India Kondurkar Studio Film (B2B) Raising Kandhamal - A Redwing Deployment Story Dot Films Outdoor     Outdoor (B2B) Buckaroo - Fit My Feet McCann Worldgroup Innovation     Innovation (B2B) Buckaroo - Fit My Feet McCann Worldgroup Innovation (B2B) Lay's India - Farm Equal Case Leo India Innovation (B2B) Lay's India - Water Sustainibility | Drops of Joy Leo India Innovation (B2B) Motorola - Deep Connect Dentsu Creative India Innovation (B2B) Shankh Sound Studio - The Sound Design McCann Worldgroup Digital & Social Media     Digital & Social Media (B2B) Kirloskar Vasundhara Centrick Use of AI     Use of AI (B2B) Tabreed - Sustainable Cooling Main Division       GenZ Culture Code     GenZ Culture Code Jimjam Pops No Twist this World Cup The Womb GenZ Culture Code Myntra FWD - Gukesh Vs Vishy Braindad GenZ Culture Code Spotify - Spotify 2024 Wrapped - How To Get Over Your Ex Kulfi Collective GenZ Culture Code Swiggy - GroupOrder One Hand Clap GenZ Culture Code Tinder - Ed Sheeran Only Much Louder GenZ Culture Code Youtube India - From Ganji to GenZ Bare Bones Collective Best Use of Celebrity     Best Use of Celebrity Dr. Agarwals - Sachin & Glenn Moonshot Best Use of Celebrity Dream11: Iss tournament mein, #TeamSeBadaKuchNahi Tilt Brand Solutions Best Use of Celebrity Dream11: Rohit, Sharmaji ka beta ya Suneil Shetty ka?#TeamSeBadaKuchNahi Tilt Brand Solutions Best Use of Celebrity Prime Video India - New Feature: Jaggu Dada Mode Bare Bones Collective Best Use of Celebrity Spotify, 2024 Wrapped - Team Bhidu or Team Bandruh? Kulfi Collective Best Use of Celebrity Swiggy Instamart - Chawal Moonshot Best Use of Influencer     Best Use of Influencer Amazon Prime Video - Jaideep Is UNWELCOME To Nagaland ft. Samay Raina, Farida Jalal, Rinku Singh Manja Best Use of Influencer Bumble - Zeenat Aman One Hand Clap Best Use of Influencer Jimjam Pops No Twist this World Cup Case Av The Womb Best Use of Influencer Spotify - Feel the Music Case AV Leo India Best Use of Influencer Swiggy - Vishal Dayama One Hand Clap Best Use of Influencer Uber - Safety Never Stops Case AV Dentsu Creative India Best Use of User-Generated Content     Best Use of User-Generated Content Amazon Prime Video - Panchayat S3 SoCheers Best Use of User-Generated Content Pack One For Pintu Schbang Best Use of User-Generated Content Sunita Williams The Womb Branded Content     Branded Content WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol BBDO India Branded Content BGMI - DoomTroopers Krafton India Branded Content Yas Island Abu Dhabi - Zindagi Ko Yas Bol Momentum LLZ FZ Branded Content Piramal Finance - Hausle ki Parakh! The Womb       Corporate Purpose & Social Responsibility     Corporate Purpose & Social Responsibility Britannia Industries - Har Pocket Ab Dustbin, Earth Day 2024 Code Red Films Corporate Purpose & Social Responsibility Franklin Templeton India - Change The Soch Mothership Productions Corporate Purpose & Social Responsibility Mahindra Group - Zaheerabad Automotive Factory Manja Corporate Purpose & Social Responsibility Pack One for Pintu Schbang Corporate Purpose & Social Responsibility Piramal Finance The Womb Corporate Purpose & Social Responsibility P&G Siksha - Stand Up For Learning Gap Leo India Corporate Purpose & Social Responsibility Royal Enfield x EKA x Looms of Ladakh Akshay Sharma Social Behaviour     Social Behaviour Ariel India - How Strong is your home team? BBDO India Social Behaviour Franklin Templeton India - Change The Soch Mothership Productions Social Behaviour SABHYATA DIWALI 2024 Sabhyata Social Behaviour Stayfree India - #BetaStayfreeLeAana Daughter’s Day 2024 Mothership Productions Social Behaviour Whisper India - Early Periods Leo India Social Behaviour Whisper India - Period Science for Moms Leo India PSA Advertising     PSA Advertising JSW - Domino Film - National Safety Week Floating Canvas Company PSA Advertising Makers Hive Innovations - Empower with KalArm Basta Films PSA Advertising Pack One for Pintu Schbang PSA Advertising Stayfree India - #BetaStayfreeLeAana Daughter’s Day 2024 Mothership Productions PSA Advertising St Jude ChildCare Centres - The Impossible Choice Hungry Films PSA Advertising WhatsApp presents ‘Oye Lucky’ ft. Abhay Deol BBDO India