Senthil Kumar joins Famous Innovations as partner

Senthil Kumar has joined Famous Innovations as managing partner and chief creative officer, Bengaluru. 

He moves after a 25-year stint with JWT (which was subsequently Wunderman Thompson and VML). He was chief creative officer at the agency. 

According to a statement from the agency, Kumar joins the independent agency as an owner, and not a hire. 

Kumar said, "Famous has always been a maverick — independent, fearless and built on the belief that a great idea can come from anywhere and go everywhere. I'm not here to run a creative department; I'm here to build, as a partner and an owner, and to make work that doesn't just win in the room but moves the world outside it."

Raj Kamble, founder and chief creative officer, Famous Innovations, said, "Senthil and I have each spent 25 years chasing the same thing — ideas that make people feel something. What excites me most is that he joins us as a partner, an entrepreneur, an owner who will build a business the way only a founder can. That hunger to build, and not just to make ads, is exactly what Famous is made of. Watch this space."