AMFI assigns media duties to Lodestar UM
The account was won post a multi-agency pitch.
Omnicom Media's Lodestar UM has secured the integrated media mandate for the Association of Mutual Funds in India (AMFI).
The account was won post a multi-agency pitch.
The mandate will see Lodestar UM lead AMFI's media strategy, planning and buying responsibilities, while strengthening the media ecosystem and strategic thinking underpinning the brand's ‘Mutual Funds Sahi Hai’ campaign.
Through the partnership, the agency will also support AMFI's efforts to deepen investor awareness, broaden participation beyond traditional markets and drive the next phase of growth for India's mutual fund ecosystem.
Aditi Mishra, CEO, Lodestar UM, said, "AMFI has played an instrumental role in transforming the investment landscape in India and creating one of the country's most successful financial inclusion movements. We are excited to partner with them at this important juncture and help shape the next chapter of its growth journey."