Cannes Lions 2024: Three wins for India
Winners announced across Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing categories.
From top left (clockwise): McCann's 'Fit My Feet', Ogilvy's 'The Impossible Choice' and 'Megh Santoor' campaigns.
India opened its Lions tally on day one of the Cannes Lions International Festival of Creativity with a Silver and two Bronze Lions.
While Gold and Grand Prix winners will be announced after the awards ceremony later tonight, the organisers have revealed the Silver and Bronze wins.
Ogilvy earned two wins - a Silver in 'Outdoor' for Taj Mahal's 'Megh Santoor' and Bronze in 'Health & Wellness' for St. Jude India Childcare Centres' 'The Impossible Choice'.
McCann won a Bronze in the 'Health and Wellness Category' for Buckaroo's 'Fit My Feet'.
While India had no shortlists in the Pharma category, none of its three shortlists in Audio & Radio and four shortlists in Print & Publishing converted to wins.
Agency Shortlist Bronze Silver Gold Grand Prix Total Leo Burnett 9 McCann 8 1 tgthr 1 Dentsu Creative 3 Ogilvy 8 1 1 Early Man Films 2 VML 10 FCB Kinnect 3 DDB 1 Rapport 1 FCB India 1