Dr Reddy assigns its integrated digital duties to HiveMinds
The mandate will be managed by HiveMinds Mumbai team.
HiveMinds, a part of the Madison Group, has secured the integrated digital marketing mandate for Dr Reddy’s Laboratories (Dr Reddy’s), a leading global pharmaceutical company.
The mandate is aimed at strengthening digital presence, accelerating e-commerce growth, and enhancing consumer engagement across channels for Dr Reddy’s select over-the-counter (OTC) and nutrition brands.
As part of the mandate, the agency will provide an integrated digital strategy, including full-funnel e-commerce management across channels and creative services to drive impactful consumer experiences.
The mandate will be managed by HiveMinds Mumbai team, with a focus on optimising the consumer journey, improving performance metrics, and delivering data-driven, high-impact creative solutions. Deepti Bhaduria, CEO, HiveMinds, said, “Health and wellness is a very interesting space for digital today, and Dr Reddy’s has already built strong consumer relevance across categories. We’re excited to partner with them at this stage of their growth journey. With our strength in commerce, creativity and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand.”