Brand work that played Cupid this Valentine's
Here's our take on some of the creative, quirky, and love-struck V-Day campaigns that aim to steal our hearts (and wallets).
From mushy, heartwarming tales of love to some cheeky, creative, quirky, love-struck campaigns - brands pulled out all the stops this Valentine’s Day.
The editorial team at Manifest rounded up a few that caught our attention this V-Day, adding our takes on them.
While a few made us blush, and some made us laugh, a few made us question everything we know about love!
Flipkart: This would be relatable to anyone who has been tormented by their partner’s snores at night. The brand shows that it understands love is blind, not deaf; and even lets you profit from it. That’s some solace for V-Day. And the best part? Louder the snore, bigger the discounts you get on their ‘Snore Store’!
Flipkart Minutes: Puts a fun spin on Valentine’s Day - because let’s be real, sometimes a little argument leads to the best gifts! With a hilarious ad film and a cheeky bot that helps spark playful rifts, it turns partner drama into better presents, all while reminding us that last-minute gifts can still be thoughtful.
Hyundai: Hyundai's campaign is about the journeys that bring us closer together. The film #PickYouUp, by engaging real people and their stories narrated through text messages, shows how Love isn’t just about words—it’s about showing up, time and time again.
Netflix: This Valentine's Day campaign from Netflix is relatable for every couple that has tried hard to match each other's taste for entertainment, and failed! The campaign makes a significant point that respecting each other's binge time and watchlists are an important key to present day togetherness.
Prime Video: The streamer went all out and converted for love into Premi Video. It also hilariously got the tough-talking cop protagonist, Haathi Ram (played by actor Jaideep Ahlawat) from its popular show Paatal Lok to turn into a mush-filled softie, Saathi Ram by tapping into his romantic side. Now that's entertainment.
Tinder: From the five stages of grief to modern-day's five stages of breakup, Tinder takes you through it all when life gets you to the crossroads, literally with its Grief + Zebra = Griebra' crossing! Hand holding one through tears, tantrums, 'take me back', tanhaai (loneliness) , right upto the point when you are ready to start swiping once again!
Tinder: Axe Your Ex with Orry: This campaign featuring Orry is a perfect mix of petty and playful. Honestly, who hasn't wanted to erase an ex from their life (or atleast their Instagram grid)? It's a fun, cheeky way to embrace fresh starts, with just the right amount of drama.
Zepto: The film depicts how love is not limited by gender, age or any other stereotypical notions, and so also should not be the gifts for one’s loved one on V-Day. With this premise, it invites one to find the perfect Valentine’s Day on Zepto, delivered in 10 minutes of course.
Britannia: This Valentine's Day, with a goal of being present for all and ensuring that everyone gets a taste of the treat, Britannia hit the street in a fun-filled campaign. From 'still having feelings for your ex' to 'being stuck in a situationship', the brand is celebrating everyone, irrespective of their relationship status. The one-liners are quirky, witty and relatable with a dash of humour.