Mother's Day 2024: Brand work that stood out

Mother's Day Films

International Mother's Day was celebrated on 12 May, and several brands looked to celebrate the day with emotional campaigns for the occasion.

Here are some of Manifest's picks.

Aditya Birla Capital (penalty)

Bandhan Life (hiccups)

Johnson's Baby

Mother Dairy (#MaaJaisi)

R for Rabbit (world's first lullaby) 

McDonald's