Pepper Awards 2025: Be Positive 24 Innovation Design bags 'Agency of the Year'

Team Be Positive 24 Innovation Design

The winners of the Pepper Awards were revealed through an on-ground event in Kochi on 5 December 2025.

Be Positive 24 Innovation Design won the 'Agency of the Year' with a total of 26 awards.

The agency won the Grand Prix, apart from seven Gold, 10 Silver, and eight Bronze. The Grand Prix was for Assana Colorectal & Gut Wellness Clinic's 'The truth about life is that shit happens every day. Talk to us if it does not' in the 'Print/Press' category. The agency won four Gold for the same client. It also won two Gold awards each for HKS Clinic (Hip, Knee, Shoulder Clinic) and VBJ - Vummidi Bangaru Jewellers.

In terms of regional awards, the following emerged winners:

Best of Kerala: Stark Communications Best of Karnataka: Freeflow Ideas, Bangalore Best of Telangana: Big Bears Advertising Advertiser of the Year: Mathrubhumi Club FM

Freeflow Ideas, Happy Unicorn Creative Communication, and Studio Eeksaurus Productions, won two Gold each. Freeflow Ideas' wins were for Dindigul Thalappakatti, Happy Unicorn Creative Communication's Gold wins were for Acko and Pep Mattresses respectively, while Studio Eeksaurus Productions won Centre for Pastoralism's 'Desi Oon'.

Other Gold winners of the night were:

Club FM - Hepatitis B Film Dojo - Narayana Aditi Health Insurance Fuse Art and Production - V Star Human Stories - The Times of India Makesense Advertising - DoubleHorse Mathrubhumi Group - Mathrubhumi Daily Mindmine Brand Communications - The Lillys MMTV - Manorama News Navarasa Creatives - Muthoot Finance Singlemalt Films - Johns Umbrellas Stark Communications - Kerala Tourism Touch Interactive - Double Horse Water Creative Studio - Evora Resorts & Spa

Starting from this year, Manifest entered a strategic partnership for the Pepper Awards.

The jury for this year's awards comprised:

Anupama Ramaswamy, chief creative officer, Havas Worldwide
Ashish Chakravarty, CCO and partner, Garage Worldwide
Chockalingam S, creative director, OPN Advertising
Devaiah Bopanna, co-founder, Moonshot
Harshada Menon, executive creative director, DDB India
Manasi Narasimhan, head - communication and strategic partnership, CEGIS
Neil George, former managing director, Abbott
Prathap Suthan, managing partner and chief creative officer, Bang In The Middle
Raj Nair, former chief creative officer, Garage Worldwide
Sandeep Iyer, ECD, Leo India
Senthil Kumar, former chief creative officer, VML
Shikha Gupta, independent creative director
Shriram Iyer, co-founder, ZeroFifty Mediaworks
Titus Upputuru, founder and chief creative officer, The Titus Upputuru Company

Founded in 2007, the Pepper Awards are a celebration of creative ideas coming from the South of India.

All the winners from the night:

Brand Entry Title Entrant Company Metals Assana Colorectal & Gut Wellness Clinic LET ELON EXPLORE MARS.OUR MISSION IS URANUS. be positive 24 Innovation Design Gold Vummidi Bangaru Jewellers SHE'S A DIAMOND. EDUCATION MAKES HER SPARKLE. be positive 24 Innovation Design Gold PEPS Mattresses PEPS – Bring Back Spring Happy Unicorn Creative Communication Silver Insights IAS Shut The Noise Mass Designs Bronze Manorama News Sanaka Pradakshinam MM TV Limited Bronze Assana Colorectal & Gut Wellness Clinic A to Z of Gut Wellness be positive 24 Innovation Design Gold Dentcure Film Single Poetic Ads Silver Star Vijay BiggBoss Season 8 Aattamum Pudhusu. Aalum Pudhusu. Mind Your Language! Silver VStar VStar - Carbon Zero Fuse art and production Bronze Assana Colorectal & Gut Wellness Clinic HAS YOUR LIFE BECOME A PAIN IN THE ASS? be positive 24 Innovation Design Bronze Vummidi Bangaru Jewellers SHE'S A DIAMOND. EDUCATION MAKES HER SPARKLE. be positive 24 Innovation Design Silver PolyCapital Wherever you go, it goes. PlainSpeak Silver V-Guard V-GUARD RAJARAVIVARMA CALENDAR 2025 CNM Global Innovation Silver The Times of India World Coffee Day Human Stories Bronze Assana Colorectal & Gut Wellness Clinic The truth about life is that shit happens every day. Talk to us if it does not. be positive 24 Innovation Design Grand prix Sarathy Swift & Sithara PlainSpeak Silver Wedsindia The Great Indian Wedding Festival Xpresso Global Bronze COTHAS COFFEE COTHAS CALENDAR Freeflow Ideas Silver Assana Colorectal & Gut Wellness Clinic YOU MUST ALWAYS LISTEN TO YOUR GUT. be positive 24 Innovation Design Gold VBJ - Vummidi Bangaru Jewellers 100% Natural Diamonds be positive 24 Innovation Design Silver Kerala Tourism A Wonderful World Stark Communications Bronze DINDIGUL THALAPPAKATTI MORSE CODE POSTER Freeflow Ideas Bronze AKDS “Rhythm of the Sacred” SaraONE Design&ART, Kochi, Kerala Silver HKS Clinic (Hip, Knee, Shoulder Clinic) Immobilised By Pain? Let's Change that. be positive 24 Innovation Design Gold Mathrubhumi Daily Beware of Clickbaits ! Mathrubhumi Bronze VBJ - Vummidi Bangaru Jewellers She's a diamond. Education makes her sparkle. be positive 24 Innovation Design Pvt Ltd Gold Turakhia Opticians TURAKHIA - THIS WILL BE THE LAST TIME THAT YOU WILL SEE ANYTHING BLURRED. be positive 24 Innovation Design Bronze Sarathy Swift & Sithara PlainSpeak Silver HKS Clinic (Hip, Knee, Shoulder Clinic) Immobilised by pain? Let's change that. be positive 24 Innovation Design Pvt Ltd Gold CLUBFM Hepatitis B Clubfm Gold Dosa & Co. Dosa & Co. Menu Teaser Animation Video Makesense Advertising Bronze Assana Colorectal & Gut Wellness Clinic WHAT GOES IN DOESN'T COME OUT SMOOTHLY. be positive 24 Innovation Design Silver Narayana Aditi Health Insurance Go from Ayyo to Ohh film dojo Gold Tanmayi Digital Film Freelance Silver PEPS Mattresses PEPS – Bring Back Spring Happy Unicorn Creative Communication Pvt. Ltd Silver Maitri Advertising Works Maitri Hiring AD BEBAS FILMS Bronze DINDIGUL THALAPPAKATTI THALAPPAKATTI VEG FEST MENU CARD Freeflow Ideas Gold The World The World Games be positive 24 Innovation Design Pvt Ltd Silver DINDIGUL THALAPPAKATTI NONVEG? VEG? Freeflow Ideas Gold Zoho Zoho Z24 Wrapped Brand Mascots India Private Limited Bronze ACKO ACKO - Chennai Kaaran Happy Unicorn Creative Communication Pvt. Ltd Silver VStar VStar - Carbon Zero Fuse art and production Gold Chavara Matrimony Find Yours Little Black Ants Bronze ACKO ACKO Pola Varuma! - Reverse Happy Unicorn Creative Communication Pvt. Ltd Gold Soulscape Soulscape Video (Special Effects category) be positive 24 Innovation Design Pvt Ltd Bronze CORPORATE/REAL ESTATE FIRST NETZERO COMMUNITY BROCHURE BY BRIGADE Freeflow Ideas Bronze PEPS Mattresses PEPS – Sonic Branding Happy Unicorn Creative Communication Pvt. Ltd Gold Miraaya Sundara A miracle you can stay in PlainSpeak Silver What's Your High Whats Your High Calendar Popkon Creatives Bronze Kroffle Kroffle Brand Identity Design Quadcubes Digital LLP Silver The Times of India Get a better hold of the world Human Stories Gold MALAPPURAM FC MFC - BRANDING yara communications Bronze KSFE Zero Wate Day Graf Creative Silver Assana Colorectal & Gut Wellness Clinic Assana Brand Launch be positive 24 Innovation Design Pvt Ltd Bronze DINDIGUL THALAPPAKATTI GRAPHIC COMIC BOOK Freeflow Ideas Silver FABRICSPA EVERY STAIN IS A SILENT SCREAM Freeflow Ideas Bronze DoubleHorse Double Horse Sadya Palada Moment Marketing Makesense Advertising Gold kalories The Pineapple Code: When Design Hides Desire in Plain Sight Kalories Bronze Mathrubhumi Daily Mathrubhumi - The Voice of Truth Mathrubhumi Group Gold Kappo Kappo Chips Packaging Popkon Creatives Bronze Sukhi Sukhi Reusable Napkin Just Jute Pack Graf Creative Bronze Tea Packaging Prawal Media P Ltd ( Bigbears Advertsing ) Silver MIOT International Hospitals De-addiction Campaign MIOT International Hospitlals Silver The Lillys The Lillys - Easter Menu MINDMINE BRAND COMMUNICATIONS Gold Assana Colorectal Gut Wellness Clinic Assana - Guaranteed 100% noise cancellation be positive 24 Innovation Design Bronze Assana Colorectal Gut Wellness Clinic ASSANA - "IF IT FEELS LIKE THIS, WE FEEL YOU." be positive 24 Innovation Design Bronze ZEERO Creative Stationery Collection Human Stories Bronze Knightfield Diary MASS DESIGNS Silver Z5 Branded Content For Content Platforms & OTTs-Single/Campaign Vattal Studios Silver ManoramaMAX Soul Stories Web Series (Max Originals) MM TV Limited Bronze BATTLE GROUND MOBILE INDIA Silent Conqueror | World Introverts Day Film Navarasa Creatives Bronze Manorama News Kalolsavam 2024 Campaign MM TV Limited Gold Kerala Tourism https://www.instagram.com/p/DBi3QNhyNmH/?hl=en Stark Communications Silver Taptap Send Taptap Send Onam Film Freeflow Ideas Bronze PEPS Mattresses PEPS – Bring Back Spring - Newly Married Happy Unicorn Creative Communication Pvt. Ltd Silver Muthoot Finance Let Your Life Shine | Home Renovation Navarasa Creatives Gold OTTPlay OTTPlay - Nasha Happy Unicorn Creative Communication Pvt. Ltd Silver Mazhavil Manorama Meenu's Kitchen - Date Announcement Promo MM TV Limited Bronze Thug of war VALI(PULL) Adholokam Creative Hub Silver MBIFL MBIL 2025 - Digital Promotion Mathrubhumi Group Silver JOHNS UMBRELLAS JOHNS "UNCLE JOHN " SINGLEMALT FILMS Gold Kerala Hello Zindagi Stark Communications Bronze Tanmayi Jewelry Tanmayi Jewelry The Vertical Story Bronze Pulimoottil Silks Pulimoottil Silks 100 Years Anniversary Popkon Creatives Silver Kerala Tourism Kerala Saar Full literacy Saar Stark Communications Gold Kia Motors Kia Inspiring Drive Program (KID) YellowLifafa Studios Pvt Ltd Bronze K R Bakes KR Bakes since 1969 Rush Republic Bronze Manorama News Wayanad Disaster LIVEATHON – Voices From the Ground MM TV Limited Silver Manorama News Wild Animal Attack - LIVEATHON MM TV Limited Silver CLUBFM Mothers Day Video CLT Clubfm Bronze FABRICSPA UNMASK THE HIDDEN Freeflow Ideas Bronze KERALA LITRATURE FESTIVAL Kerala Literature Festival Poster MAIOR SOLUTIONS Silver Centre for Pastoralism Desi Oon Studio Eeksaurus Productions Pvt. Ltd. Gold THE WORLD CHILDREN'S DAY be positive 24 Innovation Design Private Limited Bronze Apollo ProHealth World Heart Day Mind Your Language! Bronze Aviitum No More Panda Eyes Bud Silver Amar Foods, Hiravati Group INTEGRATED CAMPAIGN: Print & Design Craft: Art Direction , DIGITAL: Website Afterlight Bronze MIOT International Hospitals De-addiction Campaign MIOT International Hospitlas Silver Maharashtra Tourism Larger than life Stark Communications Bronze Way2News App Local News-ku idhu dhaan boss-u Mind Your Language! Bronze Dhanam - Ungalil Oruthi (TV Series) Dhanam - On-Ground Activation BeatRoute Silver Tea Cafe Ambient / Out of home Prawal media P Ltd ( Bigbears advertsing ) Bronze AQUASTAR Aquastar Billboard (Kuthiran) MAIOR SOLUTIONS Bronze Assana Colorectal & Gut Wellness Clinic We treat all kinds of assholes. be positive 24 Innovation Design Private Limited Silver Assana Colorectal & Gut Wellness Clinic SLOW MOTION. CALL US SWIFT REMEDIES. be positive 24 Innovation Design Private Limited Silver Centre for Pastoralism Desi Oon Studio Eeksaurus Productions Pvt. Ltd. Gold Carbon Zero VStar - Carbon Zero fuse production hub Bronze Assana Colorectal & Gut Wellness Clinic WE TREAT ALL KINDS OF ASSHOLES. be positive 24 Innovation Design Pvt Ltd Silver Assana Colorectal Gut Wellness Clinic ASSANA - SLOW MOTION? CALL US FOR SWIFT REMEDIES. be positive 24 Innovation Design Silver VHS - Voluntary Health Services Chennai THE LIFE YOU SAVE MAY ONE DAY SAVE YOURS be positive 24 Innovation Design Pvt Ltd Silver VHS - Voluntary Health Services Chennai MIND YOUR SLEEP be positive 24 Innovation Design Private Limited Silver Double Horse Tender Coconut Payasam Package Touch Interactive Gold VBJ - Vummidi Bangaru Jewellers VBJ Light Delight be positive 24 Innovation Design Private Limited Bronze Trust Posters Prawal Media P Ltd ( Bigbears Advertising ) Bronze VStar VStar - Carbon Zero Fuse art and production Bronze CLUBFM Heart In BucketList Clubfm Bronze CLUBFM Jr RJ Clubfm Silver CLUBFM Ragging Sparkler Clubfm Bronze CLUBFM Womens Day Promo Clubfm Bronze Thrissur Titans Thrissur Titans Title Song Popkon Creatives Bronze CLUBFM Cancer Day Sparkler Clubfm Silver Evora Resorts & Spa Corporate /Brand identity Water Creative Studio Pvt. Ltd. Gold Red FM Amma Makan AyachaKathu Kal Radio LTD. Bronze CLUBFM Listeners Music Managers Clubfm Bronze CLUBFM M T Tribute Clubfm Bronze CLUBFM Malaria Day Clubfm Bronze Red FM Superhits Ragas Kal Radio LTD. Bronze