<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" ><channel><atom:link href="https://manifest-media.in/rss_feed/?sectionId=12" rel="self" type="application/rss+xml" /><lastBuildDate>Wed, 01 Jul 2026 16:56:30 +0530</lastBuildDate><title>Sports Marketing</title><description>Sports Marketing</description><link>https://manifest-media.in/sports-marketing</link><image>
	    <url>https://manifest-media.in/images/logo.png</url>
	    <title>Sports Marketing</title>
	    <link>https://manifest-media.in/sports-marketing</link>
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					   <guid>https://manifest-media.in/sports-marketing/010726/boomlet-x-manifest-reports-how-brands-got-it-wrong-with-the-use-of-in.html</guid>
					   <title>How brands got it wrong with the use of influencers during IPL 2026</title>
					   <link>https://manifest-media.in/sports-marketing/010726/boomlet-x-manifest-reports-how-brands-got-it-wrong-with-the-use-of-in.html</link>
					   <description><![CDATA[We analyse how 57% of the INR 700 crore spent on influencer marketing during the tournament generated engagement of only 2.3%.]]></description><category>Sports</category><pubDate>Wed, 01 Jul 2026 10:49:33 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-how-the-hundred-is-trying-to-rewrite-200-years-of-c.html</guid>
					   <title>Cannes Lions 2026: How 'The Hundred' is trying to rewrite 200 years of cricket tradition</title>
					   <link>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-how-the-hundred-is-trying-to-rewrite-200-years-of-c.html</link>
					   <description><![CDATA[Rob Johnson, managing director - audiences, ECB, and Adam Bullock, co-founder, The Multiple Agency, bring out the story of the Hundred.]]></description><category>Sports</category><pubDate>Thu, 25 Jun 2026 18:43:19 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-leave-the-heels-behind-preeti-jhangiani.html</guid>
					   <title>Cannes Lions 2026: 'Leave the heels behind' - Preeti Jhangiani</title>
					   <link>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-leave-the-heels-behind-preeti-jhangiani.html</link>
					   <description><![CDATA[The actor and co-founder of the Pro Panja League shares her first Cannes experience along with advice for first timers.]]></description><category>Sports</category><dc:creator>Preeti Jhangiani</dc:creator><pubDate>Thu, 25 Jun 2026 15:37:47 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/250626/metro-brands-appoints-manoj-juneja.html</guid>
					   <title>Metro Brands appoints Manoj Juneja</title>
					   <link>https://manifest-media.in/sports-marketing/250626/metro-brands-appoints-manoj-juneja.html</link>
					   <description><![CDATA[He moves from Crocs, where he was country manager. ]]></description><category>Sports</category><pubDate>Thu, 25 Jun 2026 14:09:24 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-we-try-assuming-whats-best-for-girls-without-di.html</guid>
					   <title>Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'</title>
					   <link>https://manifest-media.in/sports-marketing/250626/cannes-lions-2026-we-try-assuming-whats-best-for-girls-without-di.html</link>
					   <description><![CDATA[A panel on day three of the festival discussed how awareness campaigns often fail to create lasting change for women and girls in sport.]]></description><category>Sports</category><pubDate>Thu, 25 Jun 2026 03:09:58 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/240626/bien-tre-consulting-wins-mandates-across-cricket-tennis-volleyball.html</guid>
					   <title>Bien-être Consulting wins mandates across cricket, tennis, volleyball and korfball properties</title>
					   <link>https://manifest-media.in/sports-marketing/240626/bien-tre-consulting-wins-mandates-across-cricket-tennis-volleyball.html</link>
					   <description><![CDATA[Mandates span KPL, GCSAC, Game Changers Falcons and Ayodhya Superkings, featuring AB de Villiers, Daniil Medvedev and Nick Kyrgios.]]></description><category>Sports</category><pubDate>Wed, 24 Jun 2026 14:15:12 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/230626/cannes-lions-2026-there-are-no-straight-lines-to-the-top-for-women.html</guid>
					   <title>Cannes Lions 2026: ‘There are no straight lines to the top for women athletes'</title>
					   <link>https://manifest-media.in/sports-marketing/230626/cannes-lions-2026-there-are-no-straight-lines-to-the-top-for-women.html</link>
					   <description><![CDATA[A panel at the Sports Beach explored how female athletes are navigating performance, personal branding and leadership.]]></description><category>Sports</category><pubDate>Tue, 23 Jun 2026 22:34:50 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/220626/cannes-lions-2026-the-power-is-moving-away-from-the-broadcasters-da.html</guid>
					   <title>Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge</title>
					   <link>https://manifest-media.in/sports-marketing/220626/cannes-lions-2026-the-power-is-moving-away-from-the-broadcasters-da.html</link>
					   <description><![CDATA[The sports beach opened with a panel discussing how the sports fan journey extends beyond the final whistle.]]></description><category>Sports</category><dc:creator>Raahil Chopra</dc:creator><pubDate>Mon, 22 Jun 2026 17:14:48 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/220626/icc-launches-return-to-play-post-pregnancy-guidelines-for-female-crick.html</guid>
					   <title>ICC launches return-to-play post-pregnancy guidelines for female cricketers</title>
					   <link>https://manifest-media.in/sports-marketing/220626/icc-launches-return-to-play-post-pregnancy-guidelines-for-female-crick.html</link>
					   <description><![CDATA[Aims to support players, boards, medical professionals and coaches in managing a safe return to cricket after childbirth.]]></description><category>Sports</category><pubDate>Mon, 22 Jun 2026 18:10:17 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/110626/emurge-and-popkon-give-world-cup-jerseys-a-kerala-twist-for-fifa-2026-s.html</guid>
					   <title>Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026</title>
					   <link>https://manifest-media.in/sports-marketing/110626/emurge-and-popkon-give-world-cup-jerseys-a-kerala-twist-for-fifa-2026-s.html</link>
					   <description><![CDATA[The concept blends Kerala's culture with iconic World Cup football nations.]]></description><category>Sports</category><pubDate>Thu, 11 Jun 2026 13:56:57 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/110626/why-arent-brands-betting-bigger-on-football-in-india.html</guid>
					   <title>Why aren't brands betting bigger on football in India?</title>
					   <link>https://manifest-media.in/sports-marketing/110626/why-arent-brands-betting-bigger-on-football-in-india.html</link>
					   <description><![CDATA[Emurge's Vipin Nambiar and Lloyd Mathias debate whether football's commercial potential in India is real or overestimated.]]></description><category>Sports</category><dc:creator>Noel Dsouza</dc:creator><pubDate>Thu, 11 Jun 2026 11:05:24 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/050626/spni-secures-exclusive-television-and-digital-rights-for-the-tri-natio.html</guid>
					   <title>SPNI secures exclusive television and digital rights for the India, Sri Lanka, Afghanistan A series</title>
					   <link>https://manifest-media.in/sports-marketing/050626/spni-secures-exclusive-television-and-digital-rights-for-the-tri-natio.html</link>
					   <description><![CDATA[The agreement allows SPNI to exclusively televise and livestream the matches in India, Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka.]]></description><category>Sports</category><pubDate>Fri, 05 Jun 2026 15:46:45 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/040626/commercial-momentum-around-womens-sports-is-a-very-positive-shift.html</guid>
					   <title>'Commercial momentum around women's sports is a very positive shift for the industry overall'</title>
					   <link>https://manifest-media.in/sports-marketing/040626/commercial-momentum-around-womens-sports-is-a-very-positive-shift.html</link>
					   <description><![CDATA[Atul Sood, senior vice president, sales and marketing, Kia India, shares why the brand has partnered with the TPL.]]></description><category>Sports</category><pubDate>Thu, 04 Jun 2026 10:42:21 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/010626/zee-bags-fifa-world-cup-broadcasting-rights-until-2034-s.html</guid>
					   <title>Zee bags FIFA World Cup broadcasting rights until 2034</title>
					   <link>https://manifest-media.in/sports-marketing/010626/zee-bags-fifa-world-cup-broadcasting-rights-until-2034-s.html</link>
					   <description><![CDATA[The partnership will see Zee bring 39 global football events to India through Unite8 and Zee5.]]></description><category>Sports</category><pubDate>Mon, 01 Jun 2026 16:37:18 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/010626/nike-puma-celebrate-psg-and-rcbs-wins.html</guid>
					   <title>Nike, Puma celebrate PSG and RCB's wins </title>
					   <link>https://manifest-media.in/sports-marketing/010626/nike-puma-celebrate-psg-and-rcbs-wins.html</link>
					   <description><![CDATA[The jersey sponsors of the UEFA Champions League winners and IPL winners released campaigns shortly after the tournaments concluded.]]></description><category>Sports</category><pubDate>Mon, 01 Jun 2026 09:33:08 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/280526/bengal-t20-league-secures-jiohotstar-streaming-deal-as-season-3-fixtur.html</guid>
					   <title>Bengal T20 league secures JioHotstar streaming deal</title>
					   <link>https://manifest-media.in/sports-marketing/280526/bengal-t20-league-secures-jiohotstar-streaming-deal-as-season-3-fixtur.html</link>
					   <description><![CDATA[The third edition of the state franchise tournament will run from 5 June to 21 June across Eden Gardens and JU Salt Lake Campus.]]></description><category>Sports</category><pubDate>Thu, 28 May 2026 11:37:45 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/280526/gucci-races-into-formula-one-as-alpines-title-partner-from-2027-s.html</guid>
					   <title>Gucci races into Formula One as Alpine's title partner from 2027</title>
					   <link>https://manifest-media.in/sports-marketing/280526/gucci-races-into-formula-one-as-alpines-title-partner-from-2027-s.html</link>
					   <description><![CDATA[The luxury fashion house will also launch a ‘Gucci Racing' platform as Alpine adopts a new identity and colour scheme.]]></description><category>Sports</category><pubDate>Thu, 28 May 2026 10:44:40 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/280526/zee-to-launch-four-sports-channels-under-unite8-brand.html</guid>
					   <title>Zee to launch four sports channels under 'Unite8' brand</title>
					   <link>https://manifest-media.in/sports-marketing/280526/zee-to-launch-four-sports-channels-under-unite8-brand.html</link>
					   <description><![CDATA[Bavesh Janavlekar, who was handling the Marathi movies cluster (linear and studio business), will also lead the sports business.]]></description><category>Sports</category><pubDate>Thu, 28 May 2026 10:06:49 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/210526/looking-for-some-fun-work-after-all-serious-advertisements.html</guid>
					   <title>'Looking for some fun work after all serious advertisements'</title>
					   <link>https://manifest-media.in/sports-marketing/210526/looking-for-some-fun-work-after-all-serious-advertisements.html</link>
					   <description><![CDATA[We caught up with Harmanpreet Kaur, captain of the Indian women's cricket team, on day one of Goafest for a quick tete-e-tete.]]></description><category>Sports</category><pubDate>Thu, 21 May 2026 16:51:52 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/sports-marketing/200526/pickle-padel-and-tennis-can-co-exist-in-india-rohan-bopanna.html</guid>
					   <title>Pickle, padel and tennis can co-exist in India: Rohan Bopanna</title>
					   <link>https://manifest-media.in/sports-marketing/200526/pickle-padel-and-tennis-can-co-exist-in-india-rohan-bopanna.html</link>
					   <description><![CDATA[The former Indian tennis player was in conversation with Manifest on the sidelines of an event held by TPL to announce its Kia partnership.]]></description><category>Sports</category><dc:creator>Aaryan Kulkarni</dc:creator><pubDate>Wed, 20 May 2026 00:30:07 +0530</pubDate></item></channel></rss>