<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" ><channel><atom:link href="https://manifest-media.in/rss_feed/?sectionId=1" rel="self" type="application/rss+xml" /><lastBuildDate>Thu, 24 Sep 2026 14:49:46 +0530</lastBuildDate><title>Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More</title><description>Stay updated with the latest trends, campaigns, and strategies in the world of Indian advertising.</description><link>https://manifest-media.in/advertising</link><image>
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	    <title>Advertising | Get Expert Insights And Analysis On Advertising Techniques, Branding, And More</title>
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					   <guid>https://manifest-media.in/advertising/230926/indias-misleading-ads-problem-100-claim-0-accountability.html</guid>
					   <title>India's misleading ads problem: 100% claim, 0% accountability?</title>
					   <link>https://manifest-media.in/advertising/230926/indias-misleading-ads-problem-100-claim-0-accountability.html</link>
					   <description><![CDATA[From ‘100%' labels to questionable health claims, are brands leaning into an ‘innocent until pulled up' model? We find out.]]></description><category>Advertising</category><dc:creator>Anupama Sajeet</dc:creator><pubDate>Wed, 23 Sep 2026 11:37:20 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/230926/local-bags-in-good-cos-design-mandate.html</guid>
					   <title>Local bags in good co's design mandate</title>
					   <link>https://manifest-media.in/advertising/230926/local-bags-in-good-cos-design-mandate.html</link>
					   <description><![CDATA[In good co is Aditya Birla New Age Hospitality Group's café brand.]]></description><category>Advertising</category><pubDate>Wed, 23 Sep 2026 12:59:47 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/230926/santosh-mishra-joins-dentsu-india.html</guid>
					   <title>Santosh Mishra joins Dentsu India</title>
					   <link>https://manifest-media.in/advertising/230926/santosh-mishra-joins-dentsu-india.html</link>
					   <description><![CDATA[He moves from Wavemaker, where he was managing partner – digital.]]></description><category>Advertising</category><pubDate>Wed, 23 Sep 2026 11:31:50 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/230926/ai-enabled-brand-experiences-are-delivering-the-same-value-for-consume.html</guid>
					   <title>AI-enabled brand experiences are not delivering value for consumers: Havas report</title>
					   <link>https://manifest-media.in/advertising/230926/ai-enabled-brand-experiences-are-delivering-the-same-value-for-consume.html</link>
					   <description><![CDATA[The report studies responses from seven countries including India.]]></description><category>Advertising</category><pubDate>Wed, 23 Sep 2026 10:04:25 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/220926/abhishek-karnani-reflects-on-two-year-stint-as-iaa-president.html</guid>
					   <title>IAA president reflects on two-year stint</title>
					   <link>https://manifest-media.in/advertising/220926/abhishek-karnani-reflects-on-two-year-stint-as-iaa-president.html</link>
					   <description><![CDATA[The author writes about how tech, skilling, and vision reshaped marketing's future during his IAA stint.]]></description><category>Advertising</category><dc:creator>Abhishek Karnani</dc:creator><pubDate>Tue, 22 Sep 2026 11:00:33 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/220926/opinion-an-ad-man-who-brought-an-oscar-to-india.html</guid>
					   <title>Opinion: An ad man who brought an Oscar to India</title>
					   <link>https://manifest-media.in/advertising/220926/opinion-an-ad-man-who-brought-an-oscar-to-india.html</link>
					   <description><![CDATA[The author explores how Satyajit Ray's years in advertising shaped his approach to design and the art of saying more with less.]]></description><category>Advertising</category><dc:creator>Vaibhav Pandit</dc:creator><pubDate>Tue, 22 Sep 2026 11:03:06 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/220926/voice-o-meter-a-step-forward-but-not-enough-to-break-the-bias.html</guid>
					   <title>Voice-O-Meter: A step forward, but not enough to break the bias</title>
					   <link>https://manifest-media.in/advertising/220926/voice-o-meter-a-step-forward-but-not-enough-to-break-the-bias.html</link>
					   <description><![CDATA[IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.]]></description><category>Advertising</category><pubDate>Tue, 22 Sep 2026 10:48:54 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/210926/the-independent-agency-question-can-good-work-scale-without-losing-it.html</guid>
					   <title>The independent agency question: Can good work scale without losing its soul?</title>
					   <link>https://manifest-media.in/advertising/210926/the-independent-agency-question-can-good-work-scale-without-losing-it.html</link>
					   <description><![CDATA[Goodness of Design &amp; Digital's Rohit Dhamija and Luke Dewars discuss people, clients, AI, creativity, and growth for independent agencies.]]></description><category>Advertising</category><dc:creator>Noel Dsouza</dc:creator><pubDate>Mon, 21 Sep 2026 10:49:59 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/210926/dentsu-india-launches-dentsu-performance-studio-for-creative-led-perfo.html</guid>
					   <title>Dentsu India launches Dentsu Performance Studio for creative-led performance marketing</title>
					   <link>https://manifest-media.in/advertising/210926/dentsu-india-launches-dentsu-performance-studio-for-creative-led-perfo.html</link>
					   <description><![CDATA[The new practice combines creative strategy, AI-enabled production, media and measurement, with Vidhu Ravinath and Archisman Sarangi appointed as VPs and business heads.]]></description><category>Advertising</category><pubDate>Mon, 21 Sep 2026 13:26:19 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/88-of-gen-z-is-more-likely-to-buy-from-a-brand-that-uses-humour-repo.html</guid>
					   <title>88% of Gen Z is more likely to buy from a brand that uses humour: Report</title>
					   <link>https://manifest-media.in/advertising/180926/88-of-gen-z-is-more-likely-to-buy-from-a-brand-that-uses-humour-repo.html</link>
					   <description><![CDATA[The study by Omnicom Advertising and Snapchat explores how Gen Z and Gen Alpha use humour to build relationships.]]></description><category>Advertising</category><pubDate>Fri, 18 Sep 2026 17:18:43 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/210926/iaa-voice-of-change-meaningful-representation-leads-to-stronger-bran.html</guid>
					   <title>IAA Voice of Change: 'Meaningful representation leads to stronger brands and business outcomes'</title>
					   <link>https://manifest-media.in/advertising/210926/iaa-voice-of-change-meaningful-representation-leads-to-stronger-bran.html</link>
					   <description><![CDATA[The Gurugram roundtable brought industry leaders together to strengthen the conversation around inclusive advertising. ]]></description><category>Advertising</category><pubDate>Mon, 21 Sep 2026 08:59:17 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/asci-reappoints-sudhanshu-vats-as-chairperson.html</guid>
					   <title>ASCI reappoints Sudhanshu Vats as chairperson</title>
					   <link>https://manifest-media.in/advertising/180926/asci-reappoints-sudhanshu-vats-as-chairperson.html</link>
					   <description><![CDATA[S Subramanyeswar will continue serving as vice-chairperson and Paritosh Joshi as honorary treasurer.]]></description><category>Advertising</category><pubDate>Fri, 18 Sep 2026 01:48:05 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/unfiltered-is-a-brand-ever-selling-its-product-alone.html</guid>
					   <title>Unfiltered: Is a brand ever selling its product alone?</title>
					   <link>https://manifest-media.in/advertising/180926/unfiltered-is-a-brand-ever-selling-its-product-alone.html</link>
					   <description><![CDATA[The author unpacks the cultural choices embedded in advertising and questions whether any brand can truly remain apolitical.]]></description><category>Advertising</category><dc:creator>Raashi Priya Nahata</dc:creator><pubDate>Fri, 18 Sep 2026 11:18:50 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/180926/producers-diary-by-dalbir-singh.html</guid>
					   <title>Producer's Diary by Dalbir Singh</title>
					   <link>https://manifest-media.in/advertising/180926/producers-diary-by-dalbir-singh.html</link>
					   <description><![CDATA[The founder of Kiss Films was at the IAA Voice of Change roundtable in Gurugram.]]></description><category>Advertising</category><dc:creator>Dalbir Singh</dc:creator><pubDate>Fri, 18 Sep 2026 09:48:45 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/170926/spikes-asia-rebranded-as-lions-asia.html</guid>
					   <title>Spikes Asia rebranded as Lions Asia</title>
					   <link>https://manifest-media.in/advertising/170926/spikes-asia-rebranded-as-lions-asia.html</link>
					   <description><![CDATA[The Lions Asia Festival of Creativity and the awards will be held in September 2027.]]></description><category>Advertising</category><pubDate>Thu, 17 Sep 2026 06:08:09 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/170926/radio-ad-volumes-rise-12-in-janjul-2026-led-by-real-estate-and-s.html</guid>
					   <title>Radio ad volumes rise 1.2% in Jan–Jul 2026, led by real estate and services: Report</title>
					   <link>https://manifest-media.in/advertising/170926/radio-ad-volumes-rise-12-in-janjul-2026-led-by-real-estate-and-s.html</link>
					   <description><![CDATA[Maruti Suzuki India remained the leading advertiser, while Vimal Pan Masala topped the brand rankings, according to the TAM AdEx report on Radio.]]></description><category>Advertising</category><pubDate>Thu, 17 Sep 2026 10:55:47 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/130526/wpp-media-india-brew-2026-micro-dramas-are-one-of-the-easiest-ways-f.html</guid>
					   <title>WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'</title>
					   <link>https://manifest-media.in/advertising/130526/wpp-media-india-brew-2026-micro-dramas-are-one-of-the-easiest-ways-f.html</link>
					   <description><![CDATA[A session at the summit discussed the relevance of micro-dramas and how brands can work with the format.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Wed, 13 May 2026 11:59:58 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/220626/cannes-lions-2026-the-need-for-human-intervention-in-ai-is-important.html</guid>
					   <title>Cannes Lions 2026: 'The need for human intervention in AI is important for it to keep going'</title>
					   <link>https://manifest-media.in/advertising/220626/cannes-lions-2026-the-need-for-human-intervention-in-ai-is-important.html</link>
					   <description><![CDATA[BBDO India's Josy Paul and Leo India's Sonal Chhajerh spoke about how one can scale their brand across cultures, the use of AI and more...]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Mon, 22 Jun 2026 20:48:54 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/150726/iaa-conversations-india-should-export-humour-all-over-the-world-beca.html</guid>
					   <title>IAA Conversations: 'India should export humour all over the world because Western ads are boring'</title>
					   <link>https://manifest-media.in/advertising/150726/iaa-conversations-india-should-export-humour-all-over-the-world-beca.html</link>
					   <description><![CDATA[Adjiedj Bakas, global trendwatcher and futurist, discussed the mega trends shaping business, creativity and society.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Wed, 15 Jul 2026 11:21:02 +0530</pubDate></item><item>
					   <guid>https://manifest-media.in/advertising/100826/the-bespoke-solutions-that-we-craft-for-brands-on-kbc-deliver-outcomes.html</guid>
					   <title>The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal</title>
					   <link>https://manifest-media.in/advertising/100826/the-bespoke-solutions-that-we-craft-for-brands-on-kbc-deliver-outcomes.html</link>
					   <description><![CDATA[SPNI's linear ad sales head discusses KBC's evolving advertiser proposition, the shift to outcomes, rise of brand integrations, and more.]]></description><category>Advertising</category><dc:creator>Riya Sethi</dc:creator><pubDate>Mon, 10 Aug 2026 10:20:18 +0530</pubDate></item></channel></rss>