Media

Curated by media veteran and investor Raj Nayak, along with co-founders Jeet and Sagoon Wagh, the show will be broadcast on Zee TV and digitally on Zee5.

15 Jul 2025 12:08 AM

Zee Entertainment and Ideabaaz Tech partner to launch tier 2 and 3 start-up reality IP

This strategic collaboration aims to encourage inclusive innovation, blending content, technology, and entrepreneurship.

Campaigns

Zepto's 'Boba Bhai delivered in 10, only on Zepto' campaign.

14 Jul 2025 4:20 PM

Zepto serves up boba to break the boredom

Conceptualised in-house, the campaign consists of an ad film.

PR

Namrata Aswani Setty

14 Jul 2025 11:14 AM

MiQ appoints Namrata Aswani Setty

Her last full-time stint was with Gozoop, where she was director - public releations.

Sports Marketing

Team South Africa won the WTC final

14 Jul 2025 11:12 AM

India's absence in ICC Test Championship Final 2025 marks 75% decline in ad volumes: Report

The 2023 final featuring India saw a robust 7% increase in TV ad volumes compared to 2021, driven by India's participation.

Digital

Jaishree Agrawal

11 Jul 2025 3:12 PM

Consumr.ai appoints Jaishree Agrawal

Will lead commercial strategy and client partnerships, enabling brands to leverage AI-powered insights for sharper, faster decision-making.

Marketing

Reebok returns to Football with John Abraham's NorthEast United FC

11 Jul 2025 2:06 PM

Reebok partners with NorthEast United Football Club

Owned by actor-producer John Abraham, the initiative is aligned with Reebok's global strategy to become a brand of choice in football.

Marketing

Tourism New Zealand has partnered with Bollywood actors and real-life couple Rajkummar Rao and Patralekhaa to unveil its upcoming campaign, #BeyondTheFilter

11 Jul 2025 11:02 AM

In New Zealand, you arrive as a guest and leave as family: NZ Tourism's Gregg Wafelbakker

Tourism New Zealand's regional director, Asia, discusses its campaign featuring Bollywood couple Rajkummar Rao and Patralekhaa, and more...

Marketing

Priya Nair

11 Jul 2025 9:47 AM

Priya Nair to take over as CEO and MD at HUL as Rohit Jawa steps down

Nair has spent three decades with the company, most recently as president - beauty and wellbeing, Unilever.

Advertising

Hemant Shringy

11 Jul 2025 9:38 AM

Rapid Fire with Hemant Shringy

Our series continues with the CCO of FCB Ulka.

Advertising

All entry submissions into the International Festival of Creativity will be subject to new accountability measures and integrity standards

11 Jul 2025 9:38 AM

Cannes Lions: Companies submitting misleading work to be banned from participation for three years

The organisers reveal an evolved framework to handle accountability, rigour, and trust for its awards. 

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