Sports

From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge

The sports beach opened with a panel discussing how the sports fan journey extends beyond the final whistle.
The creative concept imagines what the tournament could look like through a distinctly Kerala lens.

11 Jun 2026 1:56 PM

Emurge and Popkon give World Cup jerseys a Kerala twist for FIFA 2026

The concept blends Kerala's culture with iconic World Cup football nations.
Vipin Nambiar (left) and Lloyd Mathias

11 Jun 2026 11:05 AM

Why aren't brands betting bigger on football in India?

Emurge's Vipin Nambiar and Lloyd Mathias debate whether football's commercial potential in India is real or overestimated.
Sony Sports Network logo

05 Jun 2026 3:46 PM

SPNI secures exclusive television and digital rights for the India, Sri Lanka, Afghanistan A series

The agreement allows SPNI to exclusively televise and livestream the matches in India, Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka.
Kia's partnership runs for three years with the TPL

04 Jun 2026 10:42 AM

'Commercial momentum around women's sports is a very positive shift for the industry overall'

Atul Sood, senior vice president, sales and marketing, Kia India, shares why the brand has partnered with the TPL.
The 2026 tournament kicks off on 12 June (IST)

01 Jun 2026 4:37 PM

Zee bags FIFA World Cup broadcasting rights until 2034

The partnership will see Zee bring 39 global football events to India through Unite8 and Zee5.
Puma and Nike's posts

01 Jun 2026 9:33 AM

Nike, Puma celebrate PSG and RCB's wins 

The jersey sponsors of the UEFA Champions League winners and IPL winners released campaigns shortly after the tournaments concluded.
With JioHotstar coming on board as the streaming partner, the tournaments will be available to audiences nationwide through live digital coverage.

28 May 2026 11:37 AM

Bengal T20 league secures JioHotstar streaming deal

The third edition of the state franchise tournament will run from 5 June to 21 June across Eden Gardens and JU Salt Lake Campus.
As part of the collaboration, the luxury fashion house is launching Gucci Racing, described as 'a new business and experiential platform'.

28 May 2026 10:44 AM

Gucci races into Formula One as Alpine's title partner from 2027

The luxury fashion house will also launch a ‘Gucci Racing' platform as Alpine adopts a new identity and colour scheme.
The announcement comes ahead of the company's bid for the FIFA World Cup in India

28 May 2026 10:06 AM

Zee to launch four sports channels under 'Unite8' brand

Bavesh Janavlekar, who was handling the Marathi movies cluster (linear and studio business), will also lead the sports business.

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'The conversation is moving from brand versus performance; to how both work together'

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
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30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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